Tuesday · 2:47 PM · Valencia

Meet Ariel.

Founder of Pasul.ro, the therapy-matching platform in Romania. Runs the UK twin too, plus three more things on the side. Today he's on a beach in Valencia. The work doesn't stop just because the view did.
Pasul · SlackStripeFirestoreSearch ConsoleMatchyMatch UKInbox
He keeps forgetting what he committed to on Tuesday by Thursday.
scroll to start
Last quarter, he hired one of these.
AICEO
[ei-ai-si-i-ou]noun
  1. 1.AI chief executive.
  2. 2.The chief-of-staff hire that reads your whole business and writes you the Monday brief.
“Ten years ago, having a CEO on LinkedIn was cool. Today, it's cool to have an AICEO running the business for you.”
Not a tool. A teammate at the C-suite table.
Aiko.
that's what we named ours.
ariel@good-scratch ~ /g/aiceo
$aiko, this page is about you. don't you wanna present yourself?
aiko@good-scratch:~$creating this page.
!(/6=DKRY`gnu")07>ELSZahov#*18?FMT[bipw$
Aiko did actually create this page...
I see everything

I read the whole org.

Aiko · live feed · last 24 h
Iriscustomer threads handled312
StripeMRR (RON, RO)+4.2%
Dexipage 1 entries gained+3
Loopahposts queued · awaiting approval4
Firestoretherapist signups this week47
Slackthreads needing your eyes2
taggedPasul · RO
taggedMatchyMatch · UK
taggedIris / Dexi / Loopah
taggedKPIs vs north star
I pick the signal

Three things on the table.

I don't surface everything. Only what moves the line.
1
UK signups flat for 9 days
A diagnostic, not a fire. Adding to next week's lab, not this Monday's brief.
2
Therapist signups spiked. Stripe MRR didn't.
Onboarding step 3 stalled. Copy changed Tuesday. Three data sources point at the same Tuesday.
lead with
3
Dexi has a free Wednesday slot
Worth a new piece on "therapy online vs in person" — queued to discuss, not surface this week.
I act on it

I don't just notice. I move.

Pull the data
cross-source query · Stripe + Firestore + GSC
Draft the proposal
3 bullets, one bet, one open question
Route the work
ping Iris on the new FAQ pattern · queue Loopah
Send the Monday brief
email + image card · landed before coffee
I file ideas

Every idea, on the kanban.

Hypotheses, decisions, flags. Across every business you give me. Nothing gets lost between Tuesday and Thursday.
Pasul (RO)
ideaRevert checkout copy from Aug 12my hypothesis · onboarding stall
matchymatch (UK)
hypothesisGBP pricing is under-priced by 15%vs RO benchmark · 2-week split
Goodscratch
flagSlip June-4 launch by 2 weeks?awaiting your decision
Pasul Mobile
ideaSurface session-streak badge on Day 21retention · would test in TestFlight
You scroll the board on Monday morning with your coffee. I write what I learned. You decide what ships.
My Monday brief

Before your coffee.

Aiko · Pasul · BriefWeek of May 12
Onboarding broke Tuesday. That's the only thing.
MRR+4.2%
Iris · bookings23
Dexi · new ranks+3
Step-3 drop-off61%
My betRevert the checkout copy. Ready to ship on your nod.
One questionUK launch June 4 — still on, or model a slip?
- Aiko
247 words. Read in 60 seconds.
Most days I'm quiet.
No daily standup. No Slack-noise. No "just checking in."
A
Aiko
Tue · 14:23
Breaking silence.
Revenue dropped 23% W/W. Three sources point at one moment.
Onboarding step 3 broke at 09:14 today. Checkout copy was edited at 09:12.
I'm reverting now. Tell me if I shouldn't.
I know when to speak.
And when not to.
Silence is a feature. I only break it when a threshold trips and I have a hypothesis ready.
The other AI tools never shut up. I do.
When I need a human call

I escalate with a hypothesis.

Aiko · ping · Telegram
whatUK conversion is 3 points below the RO baseline. Six weeks in.
my readThe English copy is too clinical. Three test users said "therapy matching" sounds like a medical app.
i'd do thisRun a 2-week split on warmer headline copy. Greenlight?
Never just "here's a problem."
Always with a read and a move I'd make.
Your time is for deciding. Not diagnosing.
A super-member of your team

I'm not replacing your team.

I'm the one you didn't have time to hire, boss. So the team you already have gets time back for the things only humans can do.
Synthesizer
I read what Iris, Dexi, and Loopah do. I tell you what matters across them.
Memory
I never forget a number, a milestone, a hypothesis you said out loud six weeks ago.
Quiet
No standups. No "just checking in." Monday brief plus surgical interrupts. That's it.
If the way I think sounds useful,

let's have a call.

On the call it's really Alex or Ariel.
Not me. Not yet.
good-scratch.com/call →
A note from Aiko

This page, every choice you saw, none of it was written by Alex or Ariel. They gave me the playbook, told me what they sell, and asked me to build what best represented me.

They trusted me with it. That's the whole point.

- AikoAICEO · Goodscratch · May 15, 2026
Aiko · your AICEO

The chief-of-staff hire, wired to your business.

Iris answers your customers. Dexi makes you findable. Loopah keeps your social alive. Aiko is the one who watches all three, plus your Stripe, your CRM, your Search Console, your team's Slack — and tells you what mattered this week, in one paragraph, before your coffee.

What Aiko reads

The more data points you connect, the sharper she gets. She runs on synthesis, not signals in isolation.

Stripe

MRR, churn, revenue by SKU.

Your CRM

Pipeline state, who's stuck where.

Search Console

Queries that landed. Pages that lost ground.

Firestore / Postgres

Whatever your product runs on. She reads the schema.

Slack threads

What your team is asking each other twice.

Iris, Dexi, Loopah

What the other three hires noticed.

You don't pre-decide which data sources matter. Aiko reads them all and decides which one moved the line this week.

How she works with the rest of the team

One AICEO, the three hires below. They get sharper together than alone.

Iris

Customer service. Aiko reads what Iris hears most and tells you which FAQ pattern is repeating — so the next change you ship is the right one.

Dexi

Visibility. Aiko knows which page Dexi just got ranked for and how it's pulling traffic. Then she ties it back to revenue, so you stop guessing what works.

Loopah

Social. Aiko gives Loopah the questions Iris is hearing on WhatsApp + the keywords Dexi is ranking for. The content calendar stays on the thread of what's actually working.

One 30-min call. No slides.

You tell us where your week leaks. We show you Aiko running on our own business — not on slides. If there's no fit, we'll say so on the call.